Living in Slough: the growing Berkshire town is no longer just for commuters, with luxury new flats catering to international professionals

Home buyers looking for a future-proof investment in the current market are primarily concerned with how well their new property will weather the apparently endless Brexit debacle.

Former safe bet investment hotspots, such as central London, are currently experiencing dips in fortunes that only look set to deepen in the near future, according to most forecasts.

While no property purchase can be considered entirely bulletproof, factors including a strong and growing jobs market, ongoing investment and great transport links indicate a growing population, which in turn promises consistent demand for housing – and Slough ticks all of these boxes.

Home to the biggest trading estate in Europe, the Berkshire town has been named the UK’s most productive built-up urban area and is currently also Britain’s youngest, with an average age of 34.1, according to research by the Centre for Cities. This, concludes the organisation, bodes well for Slough’s future economic success.

With more than 26,000 jobs advertised in Slough according to the Glassdoor employment website, and an emphasis on the science and technology sectors, the town is expected to attract even more people to work and live there in future, from all over the world.

And local estate agent Andy Wright of Kingdom Property Services points out that the majority of jobs in Slough are likely to be pretty Brexit-proof.

“There’s a very high number of foreign expats who come here to work in software and you’re likely still to have that, regardless of what happens with Brexit. If they implement something similar to an Australian-style points-based immigration system, then those types of jobs are going to continue to be in very high demand,” he says.

With 18-minute commuter trains to London now and Crossrail on the horizon, Slough is an increasingly popular option for Londoners looking for better-value homes within easy reach of their jobs in the capital.

But Slough itself is home to the largest number of global corporate headquarters outside London, and so is becoming somewhere to live and work in its own right, rather than just a commuter town, especially for people relocating for work.

This means proximity to the train station is no longer the sole factor to consider when weighing up the appeal to potential home buyers and tenants, who may well prefer to be closer to their office in Slough, or favour a quieter location.

New Eton House, a luxury development by SevenCapital, is near to the O2 Telefonica headquarters and Swiss multinational chemicals and biotech company Lonza, amongst hundreds of other businesses.

The development has already received rental interest even though it is still in the sales phase and building isn’t yet complete.

With floor-to-ceiling windows, contemporary design and high-end finishes, it’s easy to see why professionals are so keen to live in New Eton House, which offers a level of style and elegance still currently rare in Slough.

“High-end new-build flats are flying off the shelves with tenants at the moment because there’s not much available,” says Andy Wright.

“They achieve top rents and are even being let some time before building completes. New Eton House is ideal if you want a high-spec new-build home that’s not right in the thick of it amid the hustle and bustle.”

This is your last chance to buy off-plan at the boutique development of 58 flats, due to complete in the next few months. Prices from £249,950. Find out more at sevencapital.com.



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