Hoover Building flats: contested build-to-rent towers behind Ealing’s Art Deco icon get go-ahead from council

Plans for apartment blocks behind London’s best known art deco landmark have been approved despite being condemned by campaigners.

Ealing council has given the go-ahead to revised proposals for a 16-storey development immediately behind the Grade II* listed Hoover Building on the A40 in Perivale.

An initial application from property firm AmroLiving to build hundreds of flats on the site of a petrol station and part of a Tesco car park was rejected by the council’s planning committee last September.

The firm said it had reduced the height of the development by six storeys to address concerns that it would dominate the former Hoover factory.

The new scheme, which passed with eight votes for and five against on Wednesday, was recommended for approval by planning officers, but generated almost 340 objections.

Campaigner Cormac Gilmore said objectors still thought the development was too high and dense.

A Tesco spokesman said: “We’ve been working closely with Amro to address residents’ concerns and believe the … scheme provides a high-quality residential development.”



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